Effective email marketing starts with the understanding that you can’t send every campaign to everyone on your list – well, you can, but you shouldn’t. There is just too...
We’re very happy to announce the addition of our newest account manager, Romina Barbotsina, to the To The Point Marketing team! Although she’s new to the office, Romina brings...
New Website Alert! We’ve been hard at work creating a new look for the Formtek Group’s site, and it’s ready to show off to the masses. Visit www.formtekgroup.com and...
Originally posted on Marketingprofs.com by Laura McGarrity
As technology continues shaping the way marketers engage with customers, traditional marketing efforts are being eclipsed by digital marketing platforms and strategies.
Digital marketing allows...
We’ve brought on a couple of new team members onboard, Mark Panicali and Mark Mullaney. After having a little fun yelling, “MARK!” and seeing who answered first, we set...
Our business is growing, and we've grown our staff with it. To better serve our clients we've hired excellent new talent that are already hard at work in our...
There’s a saying in improv: How you do what you do is who you are. How you speak, what you look like, what you talk about; these things are...
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective and immensely powerful...
The only difference separating effective marketing and blind, hysterical, branded shouting is the effective use data. At TTP, we know how to collect and transform raw data into useful...
Successful marketing campaigns start by first conceiving and laying out a model of the entire customer experience, from the first web search through the ongoing buying relationship. In the...
We’ve been making some fast-paced, exciting changes here at To The Point Marketing. New space, a new face, some new technology, and it all happened in the span of...
Tax Day is (thankfully) in our rear-view, but that reminds us: Did you know that marketing expenses geared towards increasing the total number of customers you have can be...
