Reducing Automation Rules: A Pardot Hack

Did you know that you can add prospects to a list based on their responses-without automation rules? Is your Pardot account flooded with dozens of similar automation rules? Automation rules...

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Cleaning Bad Data Fields

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Scoring Categories: Taking Your Pardot Scoring to the Next Level

Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a...

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