Reducing Automation Rules: A Pardot Hack

Did you know that you can add prospects to a list based on their responses-without automation rules? Is your Pardot account flooded with dozens of similar automation rules? Automation rules...

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Cleaning Bad Data Fields

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The 3 Steps to Effective Email Marketing

Effective email marketing starts with the understanding that you can’t send every campaign to everyone on your list – well, you can, but you shouldn’t. There is just too...

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Industry Spotlight: Nurturing Higher Education Leads

Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right...

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How to Conquer Your Direct Marketing Challenges

Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges....

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