Did you know that you can add prospects to a list based on their responses-without automation rules?
Is your Pardot account flooded with dozens of similar automation rules? Automation rules...
One of Pardot's key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman's terms, score evaluates how much...
We all get emails that we scroll right through or don’t even bother opening. I’ve even seen people delete emails before opening them. In the digital world of junk...
In today’s growing digital world, emails are one of the most efficient ways to reach your customers. When it comes to email marketing, you can have the best email...
Some exciting numbers have come in around the usage and value of email marketing for businesses… makes you wonder why anyone is saying email is dead, no? Check out...
The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds...
Your business should be employing personalized marketing strategies and technologies to stay competitive in 2015. To keep up with current marketing trends, you need to use data to craft...
You're reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce's sales process. To read part...
Email Marketing Success Stories, pt 1 of 2: Email Lead Generation
Email marketing continues to generate impressive returns: every dollar spent yields an average of around $44. Emails can be...
Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: data like age,...
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges....
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is think about something...
Many companies spend thousands trying to bring the power of marketing automation to bear for their sales team. And why not? Marketing automation is an effective and immensely powerful...
Even as new digital channels gain traction, email marketing continues to stand head and shoulders above the rest in terms of popularity and performance. At TTP, it’s the tip...
