How to Define Your Target Market

We talked about common content marketing mistakes in last week’s blog post, all of which touch on identifying and understanding your buyer personas.  You want to figure this out...

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3 Common B2B Content Marketing Mistakes

Content marketing has become the new trend—and it looks like it will stick.  I mean, what business wouldn’t want a strategy that costs 62% less than outbound marketing but...

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Simple Ways to Improve Your Email Open & Click-through Rates

We all get emails that we scroll right through or don’t even bother opening.  I’ve even seen people delete emails before opening them.  In the digital world of junk...

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What Does it Take to be a Marketing Automation Expert?

Marketing automation is this new tool that thousands of companies are now using, but are they using it correctly?  According to Sirius Decisions, over 40% of marketing automation users...

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Getting Started with Inbound Marketing

While outbound marketing works well in many cases, inbound marketing should also be utilized as it leads to lower cost and higher return on investment. Inbound marketing focuses on...

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What is Account-Based Marketing?

If you are considering account-based marketing, this is a must read! ABM is making its way as a B2B marketing trend, and it's crucial to know these basics. Getting Started with...

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What To Do With Content After Publishing

You've finished writing your content with the keywords in mind.  Now, it's time to publish.  Most people think content marketing ends here, but in fact, there is a lot...

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4 Tips on Writing Compelling Email Content

In today’s growing digital world, emails are one of the most efficient ways to reach your customers.  When it comes to email marketing, you can have the best email...

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Plans For Your Marketing Budget

What is your digital marketing strategy? According to a 2015 survey, 80% of digital marketing executives at B2B and B2C companies plan to increase their digital marketing budgets over...

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Blog Analysis 101

Are you writing weekly blogs for your website, but you have no idea of its impact?  Me neither.  Here's a post by Pardot on tracking pages per session, bounce...

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Social Media in the B2B World

Great blog on using social media in the B2B industry on Pardot!  As a B2B company, this was a useful read for us on using Twitter, staying updated on social media,...

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6 SEO Tips to Boost Your Rankings

You have created this awesome web page, but you’re not getting many viewers.  You have tried rewriting content, changing the length, and even redesigning your page, but nothing has...

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5 B2B Tips for Small Marketing Teams

5 B2B Marketing Hacks for Small Teams If you are or ever have worked on a small marketing team then you know that nowhere will you find the same kind...

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Email Marketing: What Not To Do

Six Email Worst-Practices: How to Send Your Emails to Your Customer's Trash You've Got (Tons of) Mail More than 205 billion emails are sent out every day; email is the glue...

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B2B Marketers: Best Channels for Lead Generation

The Top Digital Channels for Generating B2B Leads B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent...

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