Old Customers = Better Customers

2014 has seen a definite shift towards customer retention, with the majority of small businesses planning on spending most of their advertising budget on customer retention. It’s no secret that...

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Not Your Grandma’s Grandma: More Seniors Go Online

The stereotype of the technology-hating senior may be even more bunk than everyone thought. Seniors are adapting to the internet pretty well, with more than 59% online and 71% of those...

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The Power of Influencers, and Why That Email Newsletter Matters

More and more recent studies have confirmed what many of us already know: the influencing power of peers. 70% of people trust friends and family most when it comes to recommendations. Why...

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Quality Content Is Critical for SEO

Content is the most effective search engine optimization tactic—but it’s also the most difficult to execute originally posted by emarketer.com The right content makes all the difference when it comes to search...

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The Marketing Tax Deduction

Tax Day is (thankfully) in our rear-view, but that reminds us: Did you know that marketing expenses geared towards increasing the total number of customers you have can be...

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What’s Better: Lots of Followers or Better Engagement?

We’ll save you the suspense, when it comes to social media better engagement is hands down more preferable. You can buy followers, or likes, or whatever opt-in you want, but...

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The Inbound Fallacy: Why SEO Isn’t Everything

So someone has built you a fancy new WordPress website, you blog regularly, and you’re careful to use your competitive keywords 2-3 times per post. The promise was that if...

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