Mobile Marketing: Remember Your Fundamentals

More and more people are reading on the go,42% of all email marketing is opened on a phone, so your email advertising better be ready to adapt to the smaller...

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Old Customers = Better Customers

2014 has seen a definite shift towards customer retention, with the majority of small businesses planning on spending most of their advertising budget on customer retention. It’s no secret that...

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The Power of Influencers, and Why That Email Newsletter Matters

More and more recent studies have confirmed what many of us already know: the influencing power of peers. 70% of people trust friends and family most when it comes to recommendations. Why...

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What’s Better: Lots of Followers or Better Engagement?

We’ll save you the suspense, when it comes to social media better engagement is hands down more preferable. You can buy followers, or likes, or whatever opt-in you want, but...

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The Inbound Fallacy: Why SEO Isn’t Everything

So someone has built you a fancy new WordPress website, you blog regularly, and you’re careful to use your competitive keywords 2-3 times per post. The promise was that if...

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