It might be tempting to blast out sales emails to every prospective customer in your database, but be careful! After acquiring a prospect but before making the sale is...
One of Pardot's key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman's terms, score evaluates how much...
In the digital world, making a fast first impression is more critical than ever. But if that impression is uninformed or improperly-timed, it can backfire and reflect poorly on...
My Experience as a Copywriting Intern at TTPM
It's my last week here at TTPM, and here are my final thoughts:
On content…
I have written several pages of content for our...
We talked about common content marketing mistakes in last week’s blog post, all of which touch on identifying and understanding your buyer personas. You want to figure this out...
Content marketing has become the new trend—and it looks like it will stick. I mean, what business wouldn’t want a strategy that costs 62% less than outbound marketing but...
We all get emails that we scroll right through or don’t even bother opening. I’ve even seen people delete emails before opening them. In the digital world of junk...
Marketing automation is this new tool that thousands of companies are now using, but are they using it correctly? According to Sirius Decisions, over 40% of marketing automation users...
While outbound marketing works well in many cases, inbound marketing should also be utilized as it leads to lower cost and higher return on investment. Inbound marketing focuses on...
If you are considering account-based marketing, this is a must read! ABM is making its way as a B2B marketing trend, and it's crucial to know these basics.
Getting Started with...
You've finished writing your content with the keywords in mind. Now, it's time to publish. Most people think content marketing ends here, but in fact, there is a lot...
In today’s growing digital world, emails are one of the most efficient ways to reach your customers. When it comes to email marketing, you can have the best email...
What is your digital marketing strategy? According to a 2015 survey, 80% of digital marketing executives at B2B and B2C companies plan to increase their digital marketing budgets over...
Are you writing weekly blogs for your website, but you have no idea of its impact? Me neither. Here's a post by Pardot on tracking pages per session, bounce...
Great blog on using social media in the B2B industry on Pardot! As a B2B company, this was a useful read for us on using Twitter, staying updated on social media,...
