Your company has reached a critical juncture: you’re either growing beyond your ability to keep up, you’re stagnating, or *gasp* you’re shrinking…you need help. Your sales force requires leads, and they need to either close that business immediately or access an automated system for long-term cultivation. It’s time to decide. Should you hire a marketing agency for help or bring someone in-house? That is the critical question for every business at this stage of development. Here are a few points to consider:
Why Hire An Agency?
Why Hire A Marketing Agency?
When To Hire In-House
Benefits of in-house staff
When To Hire An Agency
Benefits of hiring a marketing agency
Salary + Benefits + Software
When businesses consider hiring full-time staff to handle functions like marketing, the costs can be expensive. If a business can afford a mid- or senior-level marketing employee, they have to remember to include benefits, software certification, and training costs as part of their expense.
By comparison, marketing agency resources don’t require a full-time salary and certainly don’t require benefits or other overhead. When you hire a marketing agency, that team should come ready to go with a wide-range of cutting-edge software skills. Certification costs are either reduced or built into their fees. Marketing agency resources work on a retainer, hourly, or project basis, with costs that may range from $2,000 to 8,000 per month for a professional firm ($24,000 – $96,000 per year) depending on the amount and type of work that needs to be completed.