Why Hire An Agency?

Why Hire A Marketing Agency?

Your company has reached a critical juncture: you’re either growing beyond your ability to keep up, you’re stagnating, or *gasp* you’re shrinking…you need help. Your sales force requires leads, and they need to either close that business immediately or access an automated system for long-term cultivation. It’s time to decide. Should you hire a marketing agency for help or bring someone in-house?  That is the critical question for every business at this stage of development. Here are a few points to consider:

When To Hire In-House

Benefits of in-house staff

Management and staff control
Targeted product/service familiarity
Accountability to upper management
Software control – you own/license it
Person-specific skill sets

in-house

The decision to hire in-house for a marketing position is often based on company size. A good rule of thumb is: If you have over 150 employees or over 50 dedicated sales positions you are usually ready for a senior in-house marketing hire. (Very large companies often go back to hiring outsourced agency help to supplement, invigorate or support their in-house marketing staff). But generally speaking, small and mid-sized companies find that marketing agency support provides the best bang for their buck. They get high-caliber skill sets for a fraction of what an in-house person, with those skill sets, would cost.

Compromise on the quality of the skill set, and you’ll find that managing that person is a full time job in itself.

When To Hire An Agency

Benefits of hiring a marketing agency

Lower Cost
Software expertise and licensing
Higher skilled personnel-to-cost-ratio
Lowers internal resource time and investment
Multiple, agency-wide skill sets

Agency

First, if you hire a marketing agency you can eliminate your cost of employing marketing personnel, which must include salary and benefits.

Second, other than providing overall strategic direction and product expertise, you won’t need to manage the operational duties of marketing production nor worry about training for and usage of software support.

When you hire a marketing agency, you should assume that you are getting senior-level marketing professionals plus a wide-range of skill sets at that firm. When picking agencies, companies may worry unduly about product knowledge and try to find vertical industry firms; however, your employees should have ample product/service knowledge to provide guidance and copy edits. This allows the marketing agency to provide you with an outside perspective on where to find and how to talk to your market.

Salary + Benefits + Software

When businesses consider hiring full-time staff to handle functions like marketing, the costs can be expensive. If a business can afford a mid- or senior-level marketing employee, they have to remember to include benefits, software certification, and training costs as part of their expense.

By comparison, marketing agency resources don’t require a full-time salary and certainly don’t require benefits or other overhead. When you hire a marketing agency, that team should come ready to go with a wide-range of cutting-edge software skills. Certification costs are either reduced or built into their fees. Marketing agency resources work on a retainer, hourly, or project basis, with costs that may range from $2,000 to 8,000 per month for a professional firm ($24,000 – $96,000 per year) depending on the amount and type of work that needs to be completed.

Staff - Entry Level 55,200 total
Staff - Middle Level 107,250 total
Staff - Senior 212,400 total
Agency - Senior/Pro (Lower) 24,000 total
Agency - Senior/Pro (Upper) 96,000 total
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