Some exciting numbers have come in around the usage and value of email marketing for businesses… makes you wonder why anyone is saying email is dead, no? Check out...
We’re very happy to announce the addition of our newest account manager, Romina Barbotsina, to the To The Point Marketing team! Although she’s new to the office, Romina brings...
New Website Alert! We’ve been hard at work creating a new look for the Formtek Group’s site, and it’s ready to show off to the masses. Visit www.formtekgroup.com and...
Everyone knows by now that SEO is important. “Yes, we get it,” they say. But when it comes time to improve rankings, even those familiar with SEO’s importance have...
When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important...
The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds...
Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right...
Your business should be employing personalized marketing strategies and technologies to stay competitive in 2015. To keep up with current marketing trends, you need to use data to craft...
You're reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce's sales process. To read part...
Originally posted on Marketingprofs.com by Laura McGarrity
As technology continues shaping the way marketers engage with customers, traditional marketing efforts are being eclipsed by digital marketing platforms and strategies.
Digital marketing allows...
Email Marketing Success Stories, pt 1 of 2: Email Lead Generation
Email marketing continues to generate impressive returns: every dollar spent yields an average of around $44. Emails can be...
Effective marketing is personal, which means you want to know a lot about the consumers you are targeting. Typically, this means being familiar with buyer persona: data like age,...
Are you having trouble meeting your marketing needs with the personnel you have? We recently watched a seminar about the decision to hire, outsource, or DIY for your company’s...
Customer data drives campaign success, so you need to properly shape your database. We recently read an article called 12 Tips to Help You Conquer Your Direct Marketing Challenges....
These days, everything is personal; our experiences on- and off-line are catered to our individual needs and interests. Sometimes it seems like all you do is think about something...
