Social Media in the B2B World

Great blog on using social media in the B2B industry on Pardot!  As a B2B company, this was a useful read for us on using Twitter, staying updated on social media,...

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Facebook Leads the Pack in Social Media

The verdict is in! Facebook and Pinterest earn the highest scores among marketers for the greatest return on investment on their respective advertising platforms. See the results below: Ad Execs Give...

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Keeping Social Media Social

When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important...

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Good Reasons To Outsource Social Media, And Some Not So Good Reasons Not To

There are a lot of good reasons to outsource social media, (and some not so great reasons not to). Social media is a large animal with some capabilities that...

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How to Post on Social Media: Quit Agonizing

If you’re new to social media posting (nothing to be ashamed of) there are some important things to keep in mind when posting for a business page:   How to post...

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What’s Better: Lots of Followers or Better Engagement?

We’ll save you the suspense, when it comes to social media better engagement is hands down more preferable. You can buy followers, or likes, or whatever opt-in you want, but...

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