Pardot scoring is no secret to its users. Scoring is a great tool for measuring how engaged your prospects are with your company and marketing efforts. Each time a...
One of Pardot's key functions is to evaluate and prioritize prospects. Pardot uses two main indicators to do this: score and grade. In layman's terms, score evaluates how much...
We talked about common content marketing mistakes in last week’s blog post, all of which touch on identifying and understanding your buyer personas. You want to figure this out...
Content marketing has become the new trend—and it looks like it will stick. I mean, what business wouldn’t want a strategy that costs 62% less than outbound marketing but...
Great blog on using social media in the B2B industry on Pardot! As a B2B company, this was a useful read for us on using Twitter, staying updated on social media,...
5 B2B Marketing Hacks for Small Teams
If you are or ever have worked on a small marketing team then you know that nowhere will you find the same kind...
The Top Digital Channels for Generating B2B Leads
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent...
Exeter, N.H., Jan. 20, 2016 - To The Point Marketing Agency (TTPM) is now a Certified Agency Partner with Pardot, the leading marketing automation software provider, under a long-term...
On a moonlit night, a silhouette is perched on a rooftop, surveying the streets below. Suddenly, their target appears! The figure winds up and hurls a crumpled paper at...
Everyone knows by now that SEO is important. “Yes, we get it,” they say. But when it comes time to improve rankings, even those familiar with SEO’s importance have...
When it comes to social media, it’s not enough to post content. You must actively engage your audience. The number of fans or followers you have is less important...
The highest quality leads will always be the ones that tell you they’re ready to make a purchase decision, rather than you having to ask them first. This holds...
Educational organizations that cater to working adults, online learners, and other nontraditional students find that the number one challenge to meeting their class start goals is finding the right...
You're reading Email Marketing Success Stories, pt 2 of 2 where we will discuss how automated marketing played a key role in improving Workforce's sales process. To read part...
Email Marketing Success Stories, pt 1 of 2: Email Lead Generation
Email marketing continues to generate impressive returns: every dollar spent yields an average of around $44. Emails can be...
